house of bgb provides data-informed, culturally relevant online and offline creative solutions for companies targeting Black women consumers.

Black women’s consumer preferences and brand affinities not only drive global trends — but will drive total Black spending power to a record $1.5 trillion by 2021.

Black women are more likely to patron brands and support corporations who have used their dollars and influence to invest in initiatives creating measurable change in the Black community.

92% of Black women surveyed agree: In the past, I have stopped buying from corporations who did not actively invest in initiatives that positively impacted the Black community.